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Increase traffic and sales with Online Marketing

Now that you have a website, you need to get the right people to your site and convert them into paying customers. To help your online business grow it is important to implement the right online marketing strategies, here are just a few.

Get found on Google

Did you know that 89%* of people searching on Google don’t go past the first page of results? A great website isn’t so great if no one visits it. That’s why it is important to ensure your website is search engine friendly and on the first page of Google.

* Source: MarketingSherpa

Identify and target potential customers

The quality of visitors to your site is more important than the quantity. You want to attract those who have a vested interest in your product or service, the best way to do this is understanding your consumers’ behaviour online through research.

Convert visitors to customers

It has been found that 79%* of online leads never convert into sales, most likely a result of customer experience or clarity of information on your website. You can increase sales by focusing on a better online customer experience through simple navigation, clear expectations and intuitive calls to actions.

* Source: MarketingSherpa